Theres nothing inherently special about Popity, it's just another good clothing brand. If I had to give a mission it would be to bring what I want to see in the fashion (I corrected it but I wanted to point out in the first draft I misspelled fashion) world to anyone else likeminded. Trying to keep things simple while also innovating & not adding too many pockets as clothing designers often like to do now adays (these pockets are both physical & metaphorical (ooooo fancy)) anyways I don't really need to worry about this being cohesive until I get big enough to get somewhat profession :)